Unemployment is a serious problem in Botswana, so the government is trying to create jobs in the creative and cultural sector, Xinhua reports.
"It is one of the most dynamic sectors, offering opportunities, particularly for developing countries, to emerge into high-growth areas in order to support and attract investment, entrepreneurship, and innovation, thus promoting cultural diversity and well-being," says Tumiso Rakgare, youth, gender, sport, and culture minister in the African country.
Rakgare was speaking at the 13th Annual National Arts Festival for Traditional Song and Dance, which featured about 32 traditional groups from various parts of Botswana.
The performances demonstrated how past generations used to heal the ill, pray for rain, and learn how to plow.
"The performances demonstrated how past generations used to heal the ill, pray for rain, and learn how to plow," says Rakgare.
This year's event attracted more than 14,000 artists from across the country, promoting both visual arts (fashion, pottery, painting, graphic design, photography, and sculpture) and performing arts.
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Textbooks for Change, a London-based social enterprise that has obtained the B Corporation seal for positive social and environmental impact, is seeking investors that would be helping the company expand.