The School of Communications will launch a new undergraduate major, digital content management (DCM) The major is designed to prepare students for careers in digital storytelling, content strategy, and audience engagement.
The program also introduces two new courses: a gateway class titled Digital Content and the Creator Economy and a senior capstone in which students develop comprehensive digital strategies for real-world clients or projects.
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Some of the biggest public companies in the United States, including Wal-Mart, Walt Disney Co., Microsoft, have adopted carbon pollution pricing strategies.