It's been nearly 52 years since "I'd like to teach the world to sing" first hit the airwaves, but that's not stopping Coca-Cola from debuting its summer music campaign with Jon Batiste's new single, "Be who you are (real magic)," the Drum reports.
The song, which was produced by Coca-Cola's new global music platform, Coke Studio, features K-pop group NewJeans, rapper J.I.D, Colombian musician Camilo, and English pop star Cat Burns.
Over the summer, Coca-Cola will release nine new multi-artist songs, each of which will be performed at live music festivals around the world, including Lollapalooza in Sweden, Tomorrowland in Belgium, and Coachella in California.
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First Enterprise Business Agency (FEBA), a Nottingham-based business support organization, is a contender for two categories at the first Citi Microentrepreneurship Awards to be held this coming February.