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It's been nearly 52 years since "I'd like to teach the world to sing" first hit the airwaves, but that's not stopping Coca-Cola from debuting its summer music campaign with Jon Batiste's new single, "Be who you are (real magic)," the Drum reports.
The song, which was produced by Coca-Cola's new global music platform, Coke Studio, features K-pop group NewJeans, rapper J.I.D, Colombian musician Camilo, and English pop star Cat Burns.
Over the summer, Coca-Cola will release nine new multi-artist songs, each of which will be performed at live music festivals around the world, including Lollapalooza in Sweden, Tomorrowland in Belgium, and Coachella in California.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
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Social Entrepreneurship
Spotlight
Hexham Social Enterprise Launches Workshop to Provide Training for the Unemployed
A Gilesgate-based shop and community facility, Hexham’s Core Music, launches a separate workshop where up to six people will be trained how to repair guitars and make ukuleles. The European Social Fund grant supported the project and has secured funds through the County Durham Communication Foundation to equip the workshop in Burn Lane.
