It's been nearly 52 years since "I'd like to teach the world to sing" first hit the airwaves, but that's not stopping Coca-Cola from debuting its summer music campaign with Jon Batiste's new single, "Be who you are (real magic)," the Drum reports.
The song, which was produced by Coca-Cola's new global music platform, Coke Studio, features K-pop group NewJeans, rapper J.I.D, Colombian musician Camilo, and English pop star Cat Burns.
Over the summer, Coca-Cola will release nine new multi-artist songs, each of which will be performed at live music festivals around the world, including Lollapalooza in Sweden, Tomorrowland in Belgium, and Coachella in California.
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Empowerment Plan is a nonprofit aimed at helping countless homeless people find jobs. To combat the country’s homeless crisis, the Plan hires homeless people and teaches them how to make coats for the homeless suffering on the streets.